For law firms
Most law firm video is made to look impressive. Ours is made to get the phone to ring.
Taaruk edits ad creative and long-form video for firms in the United States, working through a legal marketing partner who serves more than seven practices. The ads are live and running right now. We are the people cutting them.
[01]The work
The same video, with a hook that holds the scroll.
Four attorney videos given a new opening, cut from the attorney's own words so a viewer knows the topic and the stakes in the first few seconds. Open any of them to watch with sound.
[02]Before / after
Same attorney. Same words. A better first three seconds.
On the left, the video as the firm posted it. On the right, our cut, made only from what the attorney already said.
01
Their words, a new order
Nothing is scripted for them. The line their clients would search for goes first, in the attorney's own voice.
02
Context in the first seconds
One early line says what the video is about, so a stranger scrolling past knows straight away it is meant for them.
03
Graphics that explain
Motion graphics in the firm's colours show in one second what would take a sentence to say.
04
Built for mute
Captions land on the word and the key words are marked; every cut and graphic has its sound.
[03]What we actually do
Video that answers the question a client is already asking.
Paid social ad creative
Vertical cuts built for Meta and YouTube placements. Written to be understood by someone who just lost a parent and is scrolling at eleven at night, not by a marketing committee.
Long-form explainer video
The pieces that answer the question a prospective client is actually typing into Google. Edited for retention so they reach the part where you tell them what to do next.
Batch production
One sitting with the attorney turned into a month of content. This is how firms stay consistent without anyone having to feel creative on a Tuesday.
Captions and compliance
Accurate captions on everything, because most of your audience watches on mute. Disclaimers and bar-required text placed where they belong and not where they kill the hook.
[04]Where we have done this
Practice areas, not logos.
Work to date has been concentrated in these areas. Client names are withheld because the firms we edit for do not advertise who edits for them, and we think that is how it should be.
- Estate planning01
- Probate02
- Personal injury03
- Family law04
- Elder law05
Your practice area on this list? Let's talk.
[05]How it works
One recording. A month of video.
You send the raw footage
A phone recording of the attorney talking is enough. No studio, no crew, no second take. If you already shoot for social, we work from what you have.
We cut for the scroll, not the screening room
Hook in the first two seconds, captions that work on mute, pacing built for a feed. Family photos and licensed B-roll fill the gaps where there is nothing to show.
You review in one place
Leave a comment on the exact frame instead of writing an email describing a timestamp.
You get a batch, not a video
One recording session becomes a long-form piece plus a set of vertical cuts for paid social. Different hooks, same footage, so you can test instead of guess.
See how a month of video would work for your firm.
[06]Two honest things
We will not promise you a conversion rate
Anyone who quotes you a number before seeing your offer, your market, and your spend is guessing. The edit is one input among several. We will tell you what the edit can and cannot fix.
We are not an agency, and that is the point
You deal with the person doing the work. No account manager relaying your notes to an editor you never meet, and no junior learning on your footage.
Free review
Send us one video you have already run.
We will tell you what we would change and why, in writing, at no cost. If the answer is that it is already working, we will say that too.
Not a law firm? See everything else we do.